Phil Harris: The Penguin Dictionary of Marketing
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Жанр: Penguin Group
Издательство: Penguin Group, 2009
The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.