Mannering Karen: Persuade People with Your Writing
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Жанр: Hodder and Stoughton
Издательство: Hodder&Stoughton, 2012
The ability to persuade people to agree with you can be crucial to your working life. This book will help you apply the psychology of persuasion to your writing. Persuasion expert Karen Mannering guides you through all aspects of business writing, from adverts to business plans, emails to Twitter Feeds, letters to reports to produce sharper and more productive copy through the power of persuasion.