Miller Robert B.: The 5 Paths to Persuasion
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Жанр: Hachette Book Group
Издательство: Hachette Book Group, 2008
It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of The 5 Paths to Persuasion. This revolutionary new book shows how one can project key decision makers into one of five basic categories — Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.