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Baggini Julian: The Philosopher's Toolkit: A Compendium of Philosophical Concepts and Methods

Скачать книгу (размер 1 381 Kb , формат fb2, страниц 272) Аннотация: A compendium that provides the intellectual equipment necessary to engage with and participate in effective philosophical argument, reading, and reflection. It features entries and a chapter drawn from methods in the history of philosophy. It is of interest to philosophy students at both beginning and advanced levels.

Pradeep A.K.: The Buying Brain: Secrets for Selling to the Subconscious Mind

Скачать книгу (размер 1 381 Kb , формат fb2, страниц 272) Аннотация: If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.…

Peter M. Lukehart: The Accademia Seminars: The Accademia di San Luca in Rome, c. 1590-1635

Скачать книгу (размер 1 911 Kb , формат fb2, страниц 376) Аннотация: This volume of essays reexamines the establishment and early history of the Accademia di San Luca in Rome, one of the most important centres of governance, education, and theory in the arts for the early modern period and the model for all subsequent academies of art worldwide. It is the most comprehensive history of the Accademia to be published in more than forty years, and the first in nearly…

Lane Nick: Life Ascending: The Ten Great Inventions of Evolution

Скачать книгу (размер 1 789 Kb , формат fb2, страниц 352) Аннотация: Where does DNA come from? What is consciousness? How did the eye evolve? Drawing on a treasure trove of new scientific knowledge, Nick Lane expertly reconstructs evolution's history by describing its ten greatest inventions-from sex and warmth to death-resulting in a stunning account of nature's ingenuity.

Anton Howard: Elementary Linear Algebra with Supplemental Applications

Скачать книгу (размер 4 033 Kb , формат fb2, страниц 792) Аннотация: When it comes to learning linear algebra, engineers trust Anton. The tenth edition presents the key concepts and topics along with engaging and contemporary applications. The chapters have been reorganized to bring up some of the more abstract topics and make the material more accessible. More theoretical exercises at all levels of difficulty are integrated throughout the pages, including…

Edwards Paul: Home-based Business For Dummies

Скачать книгу (размер 1 952 Kb , формат fb2, страниц 384) Аннотация: Starting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, this book gives you the most current and up-to-date information you need to navigate your way through the whole process.

Sexton Donald: Trump University Marketing 101

Скачать книгу (размер 1 707 Kb , формат fb2, страниц 336) Аннотация: This is a new edition of the successful guide to great marketing — now with 20 percent new and updated material. Combining the biggest name in business with the forty-year experience of one of the best-known and most respected marketing thinkers, Trump University Marketing 101, Second Edition presents all the basics of great marketing, sharing Professor Donald Sexton's lifetime of marketing…

Colin Barrow: Business Plans Kit For Dummies

Скачать книгу (размер 1 921 Kb , формат fb2, страниц 378) Аннотация: This is an interactive guide to every element of the business planning process. Are you an entrepreneur who wants to make it big? A manager grappling with logistics? A small business owner trying to map out a future in shaky economic times? Then look no further! Business Plans Kit For Dummies is a nuts-and-bolts guide to evaluating and invigorating your commercial strategy, no matter how big or…

Management Admission Council Graduate: GMAT Quantitative Review

Скачать книгу (размер 1 090 Kb , формат fb2, страниц 215) Аннотация: This is the only official quantitative review for the GMAT from the creators of the test. Anyone preparing for the Graduate Management Admission Test[registered] (GMAT) knows it's important to study with the experts. With The Official Guide for the GMAT Quantitative Review, Second Edition, you'll get questions, answers, and explanations straight from the source. The only official quantitative…

Management Admission Council Graduate: The Official Guide for GMAT Review

Скачать книгу (размер 4 277 Kb , формат fb2, страниц 840) Аннотация: The Official Guide for GMAT Review, 12th Edition is the only book on the market written by the creators of the GMAT exam. Inside you'll find more than 800 actual GMAT questions from previous tests with answers and detailed explanations. There's also a grammar review, math review, actual essay topics, sample responses, and scoring information insights into the GMAT exam that debunk test-taking…

John Gerzema: The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

Скачать книгу (размер 1 381 Kb , формат fb2, страниц 272) Аннотация: «How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand…

Fisk Peter: Business Genius: A More Inspired Approach to Business Growth

Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently.…

Dorsey Pat: The Little Book That Builds Wealth: The Knockout Formula for Finding Great Investments

Скачать книгу (размер 636 Kb , формат fb2, страниц 126) Аннотация: In The Little Book That Builds Wealth, author Pat Dorsey—the Director of Equity Research for leading independent investment research provider Morningstar, Inc.—reveals why competitive advantages, or economic moats, are such strong indicators of great long-term investments and examines four of their most common sources: intangible assets, cost advantages, customer-switching costs, and network…

Deschamps Jean-Philippe: Innovation Leaders: How Senior Executives Stimulate, Steer and Sustain Innovation

Скачать книгу (размер 2 319 Kb , формат fb2, страниц 456) Аннотация: Innovation leaders promote and address the innovation agenda in their company. Through personal conviction or competitive necessity they are obsessed with providing superior value to customers through innovation. They know how to mobilize their staff behind concrete innovation initiatives and do not hesitate to personally coach innovation teams. For innovation to occur leadership has to be…

Darst David M.: The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets

Скачать книгу (размер 1 054 Kb , формат fb2, страниц 208) Аннотация: If you’ve ever wondered how investors continue to see substantial market-beating investment returns with portfolios that just seem to grow and grow, The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets will reveal some secrets. David Darst, also known as Mr. Asset Allocations, shows you how to use savvy asset allocation strategies that you can use to…

Anderson Henrik: Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership

Скачать книгу (размер 1 523 Kb , формат fb2, страниц 300) Аннотация: «Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards understanding customers as 'multi-individuals' and hence solving current confusions surrounding customer…

Navellier Louis: The Little Book That Makes You Rich: A Proven Market-Beating Formula for Growth Investing

Скачать книгу (размер 1 054 Kb , формат fb2, страниц 208) Аннотация: «Profit from a powerful, proven investment strategy The Little Book That Makes You Rich is the latest book in the popular «Little Book, Big Profits» series. Written by Louis Navellier one of the most well-respected and successful growth investors of our day this book offers a fundamental understanding of how to get rich using the best in growth investing strategies. Navellier has made a living by…

Lencioni Patrick: The Three Big Questions for a Frantic Family: A Leadership Fable About Restoring Sanity To The Most Important Organization In Your Life

Скачать книгу (размер 1 217 Kb , формат fb2, страниц 240) Аннотация: In this unique and groundbreaking book, business consultant and New York Times best-selling author Patrick Lencioni turns his sights on the most important organization in our lives—the family. As a husband and the father of four young boys, Lencioni realized the discrepancy between the time and energy his clients put into running their organizations and the reactive way most people run their…

Lencioni Patrick: Silos, Politics and Turf Wars: A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors

Скачать книгу (размер 1 136 Kb , формат fb2, страниц 224) Аннотация: In yet another page-turner, New York Times best-selling author and acclaimed management expert Patrick Lencioni addresses the costly and maddening issue of silos, the barriers that create organizational politics. Silos devastate organizations, kill productivity, push good people out the door, and jeopardize the achievement of corporate goals. As with his other books, Lencioni writes Silos,…

Browne Christopher H.: The Little Book of Value Investing

Скачать книгу (размер 1 054 Kb , формат fb2, страниц 208) Аннотация: There are many ways to make money in today's market, but the one strategy that has truly proven itself over the years is value investing. Now, with The Little Book of Value Investing, Christopher Browne shows you how to use this wealth-building strategy to successfully buy bargain stocks around the world.